Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry

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Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry

This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-fli...

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Bibliographic Details
Main Authors:	Heesup, Han, Lee, Kai Sean, Chua, Bee Lia, Sanghyeop, Lee
Format:	Article
Language:	English
Published:	Taylor and Francis 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88257/ http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf

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