Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry
This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-fli...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor and Francis
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88257/ http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf |
| _version_ | 1848860586137354240 |
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| author | Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee |
| author_facet | Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee |
| author_sort | Heesup, Han |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-flight physical environment. 302 U.S. airline passengers were sampled and results from a structural equation modeling showed that the intricate interrelationships of airline F&B performances, cognitive appraisal of flight experiences, and affective appraisal of flight experiences were significantly supported. Moreover, a metric invariance test identified that in-flight physical environment played a significant moderating role. |
| first_indexed | 2025-11-15T12:47:35Z |
| format | Article |
| id | upm-88257 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:47:35Z |
| publishDate | 2020 |
| publisher | Taylor and Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-882572022-11-24T04:13:03Z http://psasir.upm.edu.my/id/eprint/88257/ Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-flight physical environment. 302 U.S. airline passengers were sampled and results from a structural equation modeling showed that the intricate interrelationships of airline F&B performances, cognitive appraisal of flight experiences, and affective appraisal of flight experiences were significantly supported. Moreover, a metric invariance test identified that in-flight physical environment played a significant moderating role. Taylor and Francis 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf Heesup, Han and Lee, Kai Sean and Chua, Bee Lia and Sanghyeop, Lee (2020) Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry. Journal of Travel & Tourism Marketing, 37 (3). 380 - 395. ISSN 1054-8408; ESSN: 1540-7306 https://www.tandfonline.com/doi/abs/10.1080/10548408.2020.1757563?journalCode=wttm20 10.1080/10548408.2020.1757563 |
| spellingShingle | Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
| title | Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
| title_full | Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
| title_fullStr | Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
| title_full_unstemmed | Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
| title_short | Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
| title_sort | contribution of airline f&b to passenger loyalty enhancement in the full-service airline industry |
| url | http://psasir.upm.edu.my/id/eprint/88257/ http://psasir.upm.edu.my/id/eprint/88257/ http://psasir.upm.edu.my/id/eprint/88257/ http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf |