Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling

Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling

The emergence of products and services using Islamic attributes as the tool of marketing is increasing nowadays. Various Islamic terms have been used on the label, packaging, and also as the trademark of the products and services, for example, Air Terapi Al-Quran, Mi Cap Masjid, Jus Sunnah, Bekam Su...

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Bibliographic Details
Main Authors: Osman, Suraiya, Jalil, Abdullaah, Ab Rahman, Suhaimi, Abu Bakar, Elistina, M. Safian, Yasmin Hanani
Format: Article
Language:English
Published: Muhammadiyah University Press 2020
Online Access:http://psasir.upm.edu.my/id/eprint/87762/
http://psasir.upm.edu.my/id/eprint/87762/1/ABSTRACT.pdf

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