A cognitive-affective-behavioral responses of Customer Experience (CAB-CE) model for service delivery improvement in the healthcare industry

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A cognitive-affective-behavioral responses of Customer Experience (CAB-CE) model for service delivery improvement in the healthcare industry

The healthcare industry is shifting towards customer-focused similar to other service industries. The healthcare service providers and theorists have developed various measurement tools of customer experience (CE) to sustain the business. However, there are still unresolved issues related to CE meas...

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Bibliographic Details
Main Authors:	Wan Mustaffa, Wan Salmuni, Abdul Rahman, Rafiduraida, Ab Wahid, Hariyaty, Ahmad, Noor Lela, Ali @ Hamid, Mass Hareeza, A. Jalil, Emy Ezura
Format:	Article
Language:	English
Published:	ExcelingTech 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/87579/ http://psasir.upm.edu.my/id/eprint/87579/1/ABSTRACT.pdf

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