Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools
To our grandparents, or appropriately most of our parents, learning the 3Rs in school meant Reading, 'Riting and 'Rithmetics - but now there's a new 3Rs being taught in secondary school classrooms throughout Malaysia - Reduce, Reuse and Recycle, thanks to an innovative approach to...
| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8747/ http://psasir.upm.edu.my/id/eprint/8747/1/FBMK_1999_5_A.pdf |
| _version_ | 1848840956962406400 |
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| author | Ismail, Russlan |
| author_facet | Ismail, Russlan |
| author_sort | Ismail, Russlan |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | To our grandparents, or appropriately most of our parents, learning the 3Rs in school
meant Reading, 'Riting and 'Rithmetics - but now there's a new 3Rs being taught in
secondary school classrooms throughout Malaysia - Reduce, Reuse and Recycle, thanks
to an innovative approach to environmental education that pairs the expertise of business
with education goals. The MOBIUS Curriculum: Understanding The Waste Cycle,
introduced by the UMW Group in collaboration with the Curriculum Development
Centre, Ministry of Education, is currently being used to teach students on the importance
of an integrated waste disposal system and how they can help solve the world's growing
waste disposal problem by reducing, reusing and recycling. As there are no textbooks on
environmental education, the introduction and free distribution of the MOBIUS book to
all secondary schools in the country, is considered as timely.
In line with that, this study will explore the various communication strategies used by the
teachers in implementing the 3Rs MOBruS Programme in our secondary schools, in order
to gauge whether the programme is successful and popular among the students. Equally
important is whether the communication strategies used by the teachers in the classroom
could generate better understanding of the programme among students; or instead, will there
be any teaching/learning problems encountered by both the teachers and students. It will
also determine whether the level of knowledge and awareness of environmental issues for
both teachers/students has increased with the teaching/learning of the programme. And last
but not least, is it possible that the level of effectiveness of communication strategies in the
classroom will help to increase both the teachers/students' level of knowledge of the 3Rs
MOBruS Concept, as well as their level of knowledge of environmental issues and general
perception towards the environment.Based on the research survey of 1 43 respondents from both the teachers and students, the
[mdings showed that the most traditional method of them all, ie face-to-face
communication between teachers and students is the most effective way of
communicating and disseminating the contents and concept of the programme to the
students. It also showed that both teachers and students were agreeable to the fact that the
programme was indeed beneficial to both parties. From the [mdings, we could conclude
that there was a clear indication that the awareness on the preservation of the environment
and the importance of recycling has also increased. The [mdings also revealed that both
the teachers/students ' knowledge of the issues relating to environment has increased after
they were introduced to the programme. At the same time, their caring attitude towards
the environment has also increased after learning and getting exposed to MOBIUS . It also
proved that the relationship between the level of knowledge of the 3Rs MOBIUS Concept
with the level of effectiveness of communication strategies in the classroom and the level
of knowledge of environmental issues were in fact interrelated, and without one of these
elements, the MOBIUS Programme would and could never be a success, even though from
the survey it was found that the concept of recycling overshadowed the name of the
programme. |
| first_indexed | 2025-11-15T07:35:35Z |
| format | Project Paper Report |
| id | upm-8747 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:35:35Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-87472011-07-22T08:59:39Z http://psasir.upm.edu.my/id/eprint/8747/ Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools Ismail, Russlan To our grandparents, or appropriately most of our parents, learning the 3Rs in school meant Reading, 'Riting and 'Rithmetics - but now there's a new 3Rs being taught in secondary school classrooms throughout Malaysia - Reduce, Reuse and Recycle, thanks to an innovative approach to environmental education that pairs the expertise of business with education goals. The MOBIUS Curriculum: Understanding The Waste Cycle, introduced by the UMW Group in collaboration with the Curriculum Development Centre, Ministry of Education, is currently being used to teach students on the importance of an integrated waste disposal system and how they can help solve the world's growing waste disposal problem by reducing, reusing and recycling. As there are no textbooks on environmental education, the introduction and free distribution of the MOBIUS book to all secondary schools in the country, is considered as timely. In line with that, this study will explore the various communication strategies used by the teachers in implementing the 3Rs MOBruS Programme in our secondary schools, in order to gauge whether the programme is successful and popular among the students. Equally important is whether the communication strategies used by the teachers in the classroom could generate better understanding of the programme among students; or instead, will there be any teaching/learning problems encountered by both the teachers and students. It will also determine whether the level of knowledge and awareness of environmental issues for both teachers/students has increased with the teaching/learning of the programme. And last but not least, is it possible that the level of effectiveness of communication strategies in the classroom will help to increase both the teachers/students' level of knowledge of the 3Rs MOBruS Concept, as well as their level of knowledge of environmental issues and general perception towards the environment.Based on the research survey of 1 43 respondents from both the teachers and students, the [mdings showed that the most traditional method of them all, ie face-to-face communication between teachers and students is the most effective way of communicating and disseminating the contents and concept of the programme to the students. It also showed that both teachers and students were agreeable to the fact that the programme was indeed beneficial to both parties. From the [mdings, we could conclude that there was a clear indication that the awareness on the preservation of the environment and the importance of recycling has also increased. The [mdings also revealed that both the teachers/students ' knowledge of the issues relating to environment has increased after they were introduced to the programme. At the same time, their caring attitude towards the environment has also increased after learning and getting exposed to MOBIUS . It also proved that the relationship between the level of knowledge of the 3Rs MOBIUS Concept with the level of effectiveness of communication strategies in the classroom and the level of knowledge of environmental issues were in fact interrelated, and without one of these elements, the MOBIUS Programme would and could never be a success, even though from the survey it was found that the concept of recycling overshadowed the name of the programme. 1999 Project Paper Report NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/8747/1/FBMK_1999_5_A.pdf Ismail, Russlan (1999) Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools. [Project Paper Report] Communication in the environmental sciences - Malaysia English |
| spellingShingle | Communication in the environmental sciences - Malaysia Ismail, Russlan Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools |
| title | Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools |
| title_full | Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools |
| title_fullStr | Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools |
| title_full_unstemmed | Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools |
| title_short | Communication Strategies in Lmplementing the 3Rs Mobius Programme (Reduce, Reuse, Recycle) in Malaysian Secondary Schools |
| title_sort | communication strategies in lmplementing the 3rs mobius programme (reduce, reuse, recycle) in malaysian secondary schools |
| topic | Communication in the environmental sciences - Malaysia |
| url | http://psasir.upm.edu.my/id/eprint/8747/ http://psasir.upm.edu.my/id/eprint/8747/1/FBMK_1999_5_A.pdf |