Price image and the sugrophobia effect on luxury retail purchase intention

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Price image and the sugrophobia effect on luxury retail purchase intention

Consumer shopping behavior in luxury retail stores continues to be a subject of interest among marketing researchers. Such a phenomenon has led us to explore how price image and sugrophobia, a psychological feeling of being taken advantage of, would influence consumers' future behavioural inten...

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Bibliographic Details
Main Authors:	Cheah, Jun Hwa, Waller, David, Thaichon, Park, Ting, Hiram, Lim, Xin Jean
Format:	Article
Language:	English
Published:	Elsevier 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/87294/ http://psasir.upm.edu.my/id/eprint/87294/1/Price%20image%20and%20the%20sugrophobia.pdf

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