Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria

Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria

Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the world. The study was conducted by introducing...

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Bibliographic Details
Main Authors: Adamu, Umar Garba, Hussin, Siti Rahayu, Ismail, Noor Azlin
Format: Article
Language:English
Published: ARBN Asia 2020
Online Access:http://psasir.upm.edu.my/id/eprint/87104/
http://psasir.upm.edu.my/id/eprint/87104/1/Perceived%20performance%20of%20wood%20furniture%20small%20medium%20enterprises.pdf

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