Multigroup analysis using SmartPLS: step-by-step guidelines for business research

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Multigroup analysis using SmartPLS: step-by-step guidelines for business research

Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity eff...

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Bibliographic Details
Main Authors:	Cheah, Jun Hwa, Thurasamy, Ramayah, Memon, Mumtaz Ali, Chuah, Francis, Ting, Hiram
Format:	Article
Language:	English
Published:	MAG Scholar 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/86850/ http://psasir.upm.edu.my/id/eprint/86850/1/Multigroup%20analysis%20using%20SmartPLS.pdf

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