Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China

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Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China

This study aims to identify the moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China. As TikTok is a new emerging social media, there are few researches on TikTok usage and its association with positive emotion among TikTok users in Ch...

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Bibliographic Details
Main Authors:	Omar, Siti Zobidah, Lian, Tang, Bolong, Jusang, Mohd Zawawi, Julia Wirza
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/86798/ http://psasir.upm.edu.my/id/eprint/86798/1/Moderating%20effect%20of%20gender%20on%20the%20relationship%20between%20TikTok%20%281%29.pdf

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