Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China
This study aims to identify the moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China. As TikTok is a new emerging social media, there are few researches on TikTok usage and its association with positive emotion among TikTok users in Ch...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/86798/ http://psasir.upm.edu.my/id/eprint/86798/1/Moderating%20effect%20of%20gender%20on%20the%20relationship%20between%20TikTok%20%281%29.pdf |
| _version_ | 1848860289978597376 |
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| author | Omar, Siti Zobidah Lian, Tang Bolong, Jusang Mohd Zawawi, Julia Wirza |
| author_facet | Omar, Siti Zobidah Lian, Tang Bolong, Jusang Mohd Zawawi, Julia Wirza |
| author_sort | Omar, Siti Zobidah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aims to identify the moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China. As TikTok is a new emerging social media, there are few researches on TikTok usage and its association with positive emotion among TikTok users in China. To fill the gap, this study utilized a quantitative research method by using survey approach. A cross-sectional study was adopted, while the questionnaires were distributed online in this study. The study has collected 244 questionnaires through convenience sampling technique. The results shown that both of the two predictors which are perceived usefulness and perceived ease of use toward using TikTok are significantly associated with positive emotion among TikTok users in China. However, gender does not play a moderating role on the relationship between TikTok usage and positive emotion. It was found that the users of TikTok are mainly young generation. This study suggests that users should use TikTok reasonably and appropriately. |
| first_indexed | 2025-11-15T12:42:53Z |
| format | Article |
| id | upm-86798 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:42:53Z |
| publishDate | 2020 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-867982021-11-17T10:25:35Z http://psasir.upm.edu.my/id/eprint/86798/ Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China Omar, Siti Zobidah Lian, Tang Bolong, Jusang Mohd Zawawi, Julia Wirza This study aims to identify the moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China. As TikTok is a new emerging social media, there are few researches on TikTok usage and its association with positive emotion among TikTok users in China. To fill the gap, this study utilized a quantitative research method by using survey approach. A cross-sectional study was adopted, while the questionnaires were distributed online in this study. The study has collected 244 questionnaires through convenience sampling technique. The results shown that both of the two predictors which are perceived usefulness and perceived ease of use toward using TikTok are significantly associated with positive emotion among TikTok users in China. However, gender does not play a moderating role on the relationship between TikTok usage and positive emotion. It was found that the users of TikTok are mainly young generation. This study suggests that users should use TikTok reasonably and appropriately. Human Resource Management Academic Research Society 2020-11-04 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/86798/1/Moderating%20effect%20of%20gender%20on%20the%20relationship%20between%20TikTok%20%281%29.pdf Omar, Siti Zobidah and Lian, Tang and Bolong, Jusang and Mohd Zawawi, Julia Wirza (2020) Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China. International Journal of Academic Research in Business and Social Sciences, 10 (11). 51 - 66. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/7904/Moderating-Effect-of-Gender-on-the-Relationship-between-TikTok-Usage-and-Positive-Emotion-among-TikTok-Users-in-China 10.6007/IJARBSS/v10-i11/7904 |
| spellingShingle | Omar, Siti Zobidah Lian, Tang Bolong, Jusang Mohd Zawawi, Julia Wirza Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China |
| title | Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China |
| title_full | Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China |
| title_fullStr | Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China |
| title_full_unstemmed | Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China |
| title_short | Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China |
| title_sort | moderating effect of gender on the relationship between tiktok usage and positive emotion among tiktok users in china |
| url | http://psasir.upm.edu.my/id/eprint/86798/ http://psasir.upm.edu.my/id/eprint/86798/ http://psasir.upm.edu.my/id/eprint/86798/ http://psasir.upm.edu.my/id/eprint/86798/1/Moderating%20effect%20of%20gender%20on%20the%20relationship%20between%20TikTok%20%281%29.pdf |