Misuse of Islamic attributes in food products labelling and marketing in Malaysia

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Misuse of Islamic attributes in food products labelling and marketing in Malaysia

Various marketing techniques have been used to capture consumers' attention. Among them is using Islamic attributes. This practice has led to various negative impacts on the consumers and the Islamic dignity itself. The aim of this study is to identify the misuse of Islamic attributes in food p...

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Bibliographic Details
Main Authors:	Osman, Suraiya, Jalil, Abdullaah, Ab Rahman, Suhaimi
Format:	Article
Language:	English
Published:	UUM Press 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/86769/ http://psasir.upm.edu.my/id/eprint/86769/1/Misuse%20of%20Islamic%20attributes%20in%20food%20products%20labelling%20and%20marketing%20in%20Malaysia.pdf

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