Manoeuvring SME beach resorts in choppy environment: entrepreneurs’ perspective

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Manoeuvring SME beach resorts in choppy environment: entrepreneurs’ perspective

This study seeks to understand how entrepreneurs of SME beach resorts mitigate challenges in their efforts to survive and simultaneously expand their businesses. SMEs in tourism related industry including beach resorts cater towards accommodating increased number of tourist arrivals. Malaysia target...

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Bibliographic Details
Main Authors:	Mustapha, Mazlina, Awang, Khairil Wahidin
Format:	Article
Language:	English
Published:	Inderscience 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/86640/ http://psasir.upm.edu.my/id/eprint/86640/1/Manoeuvring%20SME%20.pdf

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