Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic airlines

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Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic airlines

Rayani Air’s establishment as the fourth Islamic airline in world and the first Islamic carrier received spectrum attention from the top to bottom line of public in Malaysia and worldwide. However, Rayani Air failed to maintain its good publicity and the consistency of a good Islamic corporate image...

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Bibliographic Details
Main Authors:	Mohd Nazri, Nadia, Adzharuddin, Nor Azura, Abdul Rauf, Ridzuan
Format:	Article
Language:	English
Published:	UiTM Press 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/86630/ http://psasir.upm.edu.my/id/eprint/86630/1/Malaysian%20perceptions%20.pdf

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