Logistics modelling for the university transport service using choice experiment

The use of Single Own Vehicle (SOV) among university students in the campus area has been increased lately. Many factors attributed to this scenario. One of them is the availability of the university transport service in the campus area. The benefits of using SOV to the students is undeniable. Howev...

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Main Authors: Basri, Bakti Hasan, Mohamed Berawi, Fuad, Bakar, Normizan, W Mohamad, Wan Norhidayah
Format: Article
Language:English
Published: ExcelingTech Publishers 2020
Online Access:http://psasir.upm.edu.my/id/eprint/86589/
http://psasir.upm.edu.my/id/eprint/86589/1/Logistics%20modelling%20.pdf
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author Basri, Bakti Hasan
Mohamed Berawi, Fuad
Bakar, Normizan
W Mohamad, Wan Norhidayah
author_facet Basri, Bakti Hasan
Mohamed Berawi, Fuad
Bakar, Normizan
W Mohamad, Wan Norhidayah
author_sort Basri, Bakti Hasan
building UPM Institutional Repository
collection Online Access
description The use of Single Own Vehicle (SOV) among university students in the campus area has been increased lately. Many factors attributed to this scenario. One of them is the availability of the university transport service in the campus area. The benefits of using SOV to the students is undeniable. However, such a scenario gives traffic or environmental problems if the number of SOV users are not regulated. One common approach that has been applied in many universities for reducing the SOV users is by providing the university transport service to their students. But why such service fails to reduce the number of SOV users? Using a Choice Experiment (CE) technique, this study is undertaken to investigate the UUM students’ preferences and satisfaction on the university transport service. The results from the Latent Class Model (LCM) show that the respondents in UUM are not satisfied with the currently provided service and put a hope that the service will be improved soon. This study also found that the respondents are willing to pay (WTP) an additional amount of money if the service is improved where the focus attributes of the service are such passengers loading and service to the nearby towns.
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spelling upm-865892021-09-28T22:07:36Z http://psasir.upm.edu.my/id/eprint/86589/ Logistics modelling for the university transport service using choice experiment Basri, Bakti Hasan Mohamed Berawi, Fuad Bakar, Normizan W Mohamad, Wan Norhidayah The use of Single Own Vehicle (SOV) among university students in the campus area has been increased lately. Many factors attributed to this scenario. One of them is the availability of the university transport service in the campus area. The benefits of using SOV to the students is undeniable. However, such a scenario gives traffic or environmental problems if the number of SOV users are not regulated. One common approach that has been applied in many universities for reducing the SOV users is by providing the university transport service to their students. But why such service fails to reduce the number of SOV users? Using a Choice Experiment (CE) technique, this study is undertaken to investigate the UUM students’ preferences and satisfaction on the university transport service. The results from the Latent Class Model (LCM) show that the respondents in UUM are not satisfied with the currently provided service and put a hope that the service will be improved soon. This study also found that the respondents are willing to pay (WTP) an additional amount of money if the service is improved where the focus attributes of the service are such passengers loading and service to the nearby towns. ExcelingTech Publishers 2020-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/86589/1/Logistics%20modelling%20.pdf Basri, Bakti Hasan and Mohamed Berawi, Fuad and Bakar, Normizan and W Mohamad, Wan Norhidayah (2020) Logistics modelling for the university transport service using choice experiment. International Journal of Supply Chain Management, 9 (3). 105 - 114. ISSN 2051-3771; ESSN: 2050-7399 http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4847
spellingShingle Basri, Bakti Hasan
Mohamed Berawi, Fuad
Bakar, Normizan
W Mohamad, Wan Norhidayah
Logistics modelling for the university transport service using choice experiment
title Logistics modelling for the university transport service using choice experiment
title_full Logistics modelling for the university transport service using choice experiment
title_fullStr Logistics modelling for the university transport service using choice experiment
title_full_unstemmed Logistics modelling for the university transport service using choice experiment
title_short Logistics modelling for the university transport service using choice experiment
title_sort logistics modelling for the university transport service using choice experiment
url http://psasir.upm.edu.my/id/eprint/86589/
http://psasir.upm.edu.my/id/eprint/86589/
http://psasir.upm.edu.my/id/eprint/86589/1/Logistics%20modelling%20.pdf