Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia

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Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia

The main purpose of this study is to investigate the impact of green marketing strategies on organizational performance. This research empirically examines the green marketing strategies practices by the ISO 14001 Environmental Management System certified firms in Malaysia. This research addresse...

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Bibliographic Details
Main Author:	Hasan, Zuhairah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Green marketing Product management - Environmental aspects
Online Access:	http://psasir.upm.edu.my/id/eprint/84631/ http://psasir.upm.edu.my/id/eprint/84631/1/GSM%202019%2025%20IR.pdf

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