Perspectives on technology readiness, unified theory of acceptance and use of technology, and behavioral intention of online travel agency users

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Perspectives on technology readiness, unified theory of acceptance and use of technology, and behavioral intention of online travel agency users

The pace of technology advancement is faster than ever before. The key to success is when the business focuses on online service technology, particularly online travel agencies (OTA) that enables easier and convenient room reservation. However, most of the recent technology acceptance studies have n...

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Bibliographic Details
Main Author:	Abdul Aziz, Azdel
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Travel agents - Management Tourism - Psychological aspects Travelers - Psychology
Online Access:	http://psasir.upm.edu.my/id/eprint/84630/ http://psasir.upm.edu.my/id/eprint/84630/1/GSM%202019%2024%20IR.pdf

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