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Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products

Quality deficiency of brand equity through packaging design that could impacts the customer loyalty towards Kedai Rakyat 1 Malaysia (KR1M) products in Malaysia. The purpose of this study is to investigate on how the brand equity would give an impact to the customer loyalty of KR1M products in Malays...

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Bibliographic Details
Main Author:	Zainal Abidin, Sazrinee
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Marketing Brand equity
Online Access:	http://psasir.upm.edu.my/id/eprint/84461/ http://psasir.upm.edu.my/id/eprint/84461/1/FRSB%202019%2014%20-%20ir.pdf

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