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Development of new logo design method for startup brands

A lot of people tend to underestimate the importance of typography when it comes to logo design. It has been proven that typography could provide certain impressions to the psychology and cognitive thoughts. However, there are less research-based rules to guide designing or interpreting t...

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Bibliographic Details
Main Author:	M Johari, Mariah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Logography Graphic arts
Online Access:	http://psasir.upm.edu.my/id/eprint/84459/ http://psasir.upm.edu.my/id/eprint/84459/1/FRSB%202019%2012%20-%20ir.pdf

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