Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.

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Marketing factors and consumer perception on purchase intention of organic products in Bintulu, Sarawak, Malaysia.

Since few years ago, demand and interest towards organic products have increased significantly throughout the world due to the concern of human health, food safety and environmental friendly. The objective of this study is to investigate the relationship between marketing factors and perceptions of...

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Bibliographic Details
Main Author:	Ching, Janet Yeh Siew
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	Organic products - Malaysia - Sarawak Consumer behavior Organic foods - Malaysia - Sarawak
Online Access:	http://psasir.upm.edu.my/id/eprint/83742/ http://psasir.upm.edu.my/id/eprint/83742/1/t%20FSPM%202016%2017%20%281800001052%29.pdf

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