Relative advantage as mediating variables on factors influencing adoption of internet TV

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Relative advantage as mediating variables on factors influencing adoption of internet TV

Internet TV in Malaysia which uses open Internet Protocol is becoming every consumer's favourite for its portable feature that allows media to be accessed through broadcasts TV without having to be at a specific place. Tonton or tonton.com.my and Astro Go are among the award-winning TV and v...

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Bibliographic Details
Main Author:	Abdul Latiff, Dzaa Imma
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Internet television - Research - Malaysia Consumers' preferences - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/83501/ http://psasir.upm.edu.my/id/eprint/83501/1/FBMK%202019%2011%20-%20ir.pdf

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