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Relationship between features of spokes-character and brand trust of consumers

The trend of using spokes-character has developed in various promotional campaigns over the past century. As an animated being or animated object that is used to promote a product, service, or idea, spokes-character must be used consistently in conjunction with a product over time. Spokes–charact...

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Bibliographic Details
Main Author:	Bidin, Hernani
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Brand name products Advertising characters Consumers - Research
Online Access:	http://psasir.upm.edu.my/id/eprint/83408/ http://psasir.upm.edu.my/id/eprint/83408/1/FBMK%202018%2098%20-%20ir.pdf

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