Strategi pemasaran buku ilmiah berbahasa Melayu di Malaysia

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Strategi pemasaran buku ilmiah berbahasa Melayu di Malaysia

Buku ilmiah berbahasa Melayu mempunyai peranan penting sebagai medium penyampaian ilmu melalui penggunaan bahasa tulisan yang dapat dibaca oleh masyarakat. Namun penerbitan buku ilmiah berbahasa Melayu kurang diberi perhatian dan sukar menjadi pilihan sebagai bahan rujukan oleh golongan sasaran beri...

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Bibliographic Details
Main Author:	Mohd Asri, Nurul Fadzlin
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Booksellers and bookselling - Malaysia Book industries and trade - Malaysia Scholarly publishing - Economic aspects - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/83392/ http://psasir.upm.edu.my/id/eprint/83392/1/FBMK%202018%2084%20-%20ir.pdf

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