Discourse of copywriting on Malaysian celebrity television advertisement

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Discourse of copywriting on Malaysian celebrity television advertisement

Copywriting is the text created by copywriters to promote products. However, lack of creativity and awareness from the copywriters created a negative acceptance from viewers and listeners. Therefore, this study is to identify the elements of critical discourse according to Fairclough (1995) in copyw...

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Bibliographic Details
Main Author:	Roslan, Nur Widad
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Advertising copy - Malaysia - Research Television advertising
Online Access:	http://psasir.upm.edu.my/id/eprint/83391/ http://psasir.upm.edu.my/id/eprint/83391/1/FBMK%202018%2082%20-%20IR.pdf

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