Relationship between social identity and brand communication using spokes characters design features in Kellogg’s breakfast cereals

Relationship between social identity and brand communication using spokes characters design features in Kellogg’s breakfast cereals

Over the years, the spokes character has become an important aspects in the brand communication advertisement. This is due to the scholars thought on the importance of brand communication as the main function of brand communication was to enhance the brand loyalty and brand trust within several stak...

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Bibliographic Details
Main Author: Noor Adzmee, Majidatul Farhana
Format: Thesis
Language:English
Published: 2019
Subjects:
Promoters
Communication in marketing
Kellogg's All-Bran cereal
Online Access:http://psasir.upm.edu.my/id/eprint/83289/
http://psasir.upm.edu.my/id/eprint/83289/1/FBMK%202019%207%20ir.pdf

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