Uncovering online lifestyle segments using the Motivation Sequence Model

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Uncovering online lifestyle segments using the Motivation Sequence Model

Online lifestyle market segmentation provides essential understanding of the marketplace and consumer lifestyle. Being able to identify and differentiate consumers can directly contribute to the structure and efficacy of market strategies. However, limited work has been done so far, mostly drawing o...

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Bibliographic Details
Main Author:	Ang, Yvonne Su Ming
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Market surveys - Research Consumers - Attitudes Internet marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/83133/ http://psasir.upm.edu.my/id/eprint/83133/1/FEP%202018%2046%20ir.pdf

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