Satisfaction and behavioural intention of Middle Eastern tourists toward Malaysian restaurants

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Satisfaction and behavioural intention of Middle Eastern tourists toward Malaysian restaurants

Satisfaction as the heart of marketing which influences behavioural intentions of customers has been neglected regarding the exploration of fast growing Middle East tourists in Malaysian restaurants. Therefore this study intended to investigate the Middle Eastern tourists’ satisfaction and behaviour...

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Bibliographic Details
Main Author:	Sara, Safaeimehneh
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Restaurants - Customer services - Malaysia Consumer satisfaction - Malaysia Food service - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/83107/ http://psasir.upm.edu.my/id/eprint/83107/1/FEP%202018%2036%20ir.pdf

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