Forecasting movie demand using exponential smoothing and Delphi methods

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Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

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Bibliographic Details
Main Author:	Mak, Kit Mun
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Demand (Economic theory) Marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/83102/ http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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