Corporate image and corporate identity strategy in Malaysia

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Corporate image and corporate identity strategy in Malaysia

The main aim of this study is to study the Corporate Image and Corporate Identity Strategy in Malaysia. A survey was conducted amongst personal investors, corporate executives, directors, senior managers, bankers and institutional professionals from various companies. The data was collected by perso...

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Bibliographic Details
Main Author:	Teo, Meng Meng
Format:	Thesis
Language:	English English
Published:	1997
Subjects:	Corporate culture Corporate image
Online Access:	http://psasir.upm.edu.my/id/eprint/82915/ http://psasir.upm.edu.my/id/eprint/82915/1/t%20FEP%201997%201%20%281900118369%29.pdf

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