Factors affecting visual electronic word of mouth credibility on online purchase intention

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Factors affecting visual electronic word of mouth credibility on online purchase intention

Electronic word-of-mouth (eWOM) is an important tool for getting useful information about a product or service. eWOM can appear in different forms like text-based, visual-based, mixture of text and visual etc. One of the important issues regarding eWOM that needs addressing from researchers is the c...

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Bibliographic Details
Main Author:	Khan, Shamim Ahmed
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Word-of-mouth advertising Internet marketing Marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/82791/ http://psasir.upm.edu.my/id/eprint/82791/1/GSM%202019%2012%20IR.pdf

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