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Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion

Despite the recent economic downturn, luxury fashion industry remains as one of the most profitable industries worldwide. This is because consumers are having higher purchase intention and willing to consume luxury fashion brands and goods than ever before. The growth of sales in emerging economies...

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Bibliographic Details
Main Author:	Zahari, Nurfareena
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer behavior Branding (Marketing) Brand name products - Social aspects
Online Access:	http://psasir.upm.edu.my/id/eprint/82782/ http://psasir.upm.edu.my/id/eprint/82782/1/GSM%202019%205%20IR.pdf

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