Understanding the role of memorable tourism experiences in loyalty at giant panda conservation centre, zoo Negara Malaysia

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Understanding the role of memorable tourism experiences in loyalty at giant panda conservation centre, zoo Negara Malaysia

Memorable tourism experiences (MTEs) have recently emerged to become an important study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors’ loyalty, it has always been a vital objective of service providers. Positive MTEs have been hypothesized for being able to d...

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Bibliographic Details
Main Authors:	Thoo, Poh Yee, Johari, Shazali, Ismail, Mohd Hafizal, Yee, Lai Ling
Format:	Article
Language:	English
Published:	Blue Eyes Intelligence Engineering and Sciences Publication 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/82669/ http://psasir.upm.edu.my/id/eprint/82669/1/Understanding%20the%20role%20of%20memorable%20tourism%20experiences%20.pdf

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