The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers

The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers

Purpose This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived content quality and viewers’ satisfaction on viewers’ loyalty; and to examine the mediating roles of perceived co...

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Bibliographic Details
Main Authors: Abu-Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Norsiah
Format: Article
Language:English
Published: Emerald Publishing 2019
Online Access:http://psasir.upm.edu.my/id/eprint/82522/
http://psasir.upm.edu.my/id/eprint/82522/1/The%20in%EF%AC%82uence%20of%20religious%20orientation%20on%20viewers%E2%80%99%20loyalty%20towards%20satellite%20TV%20channels%20the%20case%20of%20Muslim%20viewers.pdf

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