The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration

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The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration

While collaboration has been acknowledged as pertinent to the success of innovation product commercialization, the collaborative effort between the innovation recipient firm and the innovators remains limited.Besides,one of the central questions is how and under what condition the two parties...

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Bibliographic Details
Main Authors:	Abdul Hamid, Norhadilah, Abd Rahman, Azmawani, Ahmad, Md. Fauzi, Ahmad, Ahmad Nur Aizat, Ngadiman, Yunos, Ismail, Siti Norziah
Format:	Article
Language:	English
Published:	International Journal of Innovative Technology and Exploring Engineering 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/82506/ http://psasir.upm.edu.my/id/eprint/82506/1/The%20impacts%20of%20NPD%20characteristics%20on%20innovation%20market%20performance%20and%20its%20survival%20the%20mediating%20role%20of%20collaboration.pdf

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