The impact of innovation on firm performance in the Malaysian batik industry

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The impact of innovation on firm performance in the Malaysian batik industry

This paper aims to explore the extent of innovation in the Malaysian batik industry and to analyse the impact of innovation on the batik firm's performance. The evolution in the batik industry has brought various innovations to the batik making process, batik products, as well as the marketing...

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Bibliographic Details
Main Authors:	Ismail, Normaz Wana, Mohamad Akhir, Noor Haslina, Kaliappan, Shivee Ranjanee, Said, Rusmawati
Format:	Article
Language:	English
Published:	Inderscience 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/82497/ http://psasir.upm.edu.my/id/eprint/82497/1/The%20impact%20of%20innovation%20on%20firm%20performance%20in%20the%20Malaysian%20batik%20industry.pdf

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