An Analysis of Global Marketing Strategy for the Malaysian Wooden Furniture Industry

QR Code

An Analysis of Global Marketing Strategy for the Malaysian Wooden Furniture Industry

The wooden furniture industry has shown a remarkable achievement over the last decade, especially its export performances. This industry like other natural evolving clusters is characterised by small-and-medium-scale industries (SMIs), labour intensive and less specialise production technology. T...

Full description

Bibliographic Details
Main Author:	Yeap, Teik Bu
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Marketing - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/8246/ http://psasir.upm.edu.my/id/eprint/8246/1/FEP_1999_6_A.pdf

Similar Items

Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
by: Bojei, Jamil, et al.
Published: (2002)

Competitive strategy assessment of Malaysian wooden furniture manufacturer.
by: Ziaie, Mohsen
Published: (2011)

Performance of Malaysian Wooden Furniture Industry Against Global Exporters
by: Liong, Kang Wee
Published: (2002)

Internationalisation of the Malaysian Wooden Furniture Industry
by: Zhao, LiXu
Published: (2016)

Competitive strategy trends among the Malaysian wooden furniture industry: An strategic groups analysis.
by: Ziaie, Mohsen, et al.
Published: (2011)

Technical efficiency of the Malaysian wooden furniture industry: a stochastic frontier production approach.
by: Radam, Alias, et al.
Published: (2010)

The sustainability of the asian wooden furniture industry
by: Ratnasingam, J., et al.
Published: (2003)

Export Trend of Wooden Furniture from Malaysia
by: Ngooi, Voon Nee
Published: (2001)

Determinants of workers health and safety in the Malaysian wooden furniture industry
by: Ratnasingam, Jegatheswaran, et al.
Published: (2010)

Wooden furniture purchasing system
by: Nor Asikin, Othman Basir
Published: (2005)

Quality expectations in the Malaysian wooden furniture industry: the foreign buyers perspective
by: Ratnasingam, Jegatheswaran, et al.
Published: (2013)

Malaysian wooden furniture industry: study of safety standards, compliance and consequential implications
by: Ratnasingam, Jegatheswaran, et al.
Published: (2010)

Dust-Emission from Abrasive Sanding Processes in the Malaysian Wooden Furniture Industry
by: Ratnasingam, Jegatheswaran, et al.
Published: (2009)

Characteristics of Bumiputera Small and Medium Enterprises (SME) in the Malaysian wooden furniture industry
by: Jamal, Mohamad Nuramin
Published: (2018)

Determinants of occupational accidents in the woodworking sector: the case of the Malaysian wooden furniture industry
by: Ratnasingam, Jegatheswaran, et al.
Published: (2011)

Risk assesstment of noise exposure in wooden furniture manufacturing industry
by: Chan, Chia Jing
Published: (2015)

Wooden furniture purchase attributes: a Malaysian consumers' perspective
by: Mohamed , Shukri, et al.
Published: (2008)

Wooden household furniture: Does brand matter?
by: Mohamed, Shukri, et al.
Published: (2006)

A matter of design in the South East Asian wooden furniture industry
by: Ratnasingam, J.
Published: (2003)

The impact of ISO 14001 on the operations management of wooden furniture manufacturers in Malaysia
by: Ratnasingam, J, et al.
Published: (2010)

The safety and health of workers in the Malaysian wooden furniture industry : an assessment of noise and chemicals solvents exposure.
by: Ratnasingam, Jegatheswaran, et al.
Published: (2010)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2014)

Consumer's satisfaction on the use of wooden furniture in Baling, Kedah
by: Rosli, Ainun Syahira
Published: (2019)

Assessment of dust emission and working conditions in the bamboo and wooden furniture industries in Malaysia
by: Ratnasingam, Jegatheswaran, et al.
Published: (2016)

Export performance Malaysian furniture industry: rethinking competitiveness
by: Haque, A. K. M. Ahasanul
Published: (2014)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

Chain of Custody certification among Malaysian wooden furniture manufacturers: status and challenges
by: Ratnasingam, Jegatheswaran, et al.
Published: (2008)

Malaysian consumers' preference and willingness to pay for environmentally certified wooden household furniture
by: Mohamed, Shukri, et al.
Published: (2012)

Green manufacturing practices among wooden furniture manufacturers in Malaysia
by: Ratnasingam, Jegatheswaran, et al.
Published: (2009)

An assessment of Malaysian wooden furniture manufacturers’ readiness to embrace chain of custody (COC) certification
by: Ratnasingam, Jegatheswaran, et al.
Published: (2008)

Safety climate in the Malaysian furniture industry
by: Ooi, Chung Hun
Published: (2012)

Concentration, market power and performance of the Malaysian poultry industry
by: Umar, Mua'zu Abdulrazak
Published: (2014)

Dust, noise and chemical solvents exposure of workers in the wooden furniture industry in South East Asia.
by: Ratnasingam, Jegatheswaran, et al.
Published: (2010)

Green Supply Chain Management Affecting Organization’S Sustainability Performance In Indonesia Wooden Furniture Industry
by: Juliandina, Martina
Published: (2022)

Perception on quality of wooden furniture item among consumers in Baling, Kedah
by: Sarifi, Norsyafika
Published: (2019)

The impact of ISO 14001 on production management practices: A survey of malaysian wooden furniture manufacturers
by: Ratnasingam, Jegatheswaran, et al.
Published: (2009)

Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
by: Maarof, Zamira
Published: (2008)

The Role Of Green Innovation And Environmental Leadership On The Performance Of Wooden Furniture Companies In Malaysia
by: Hamidi @ Abdul Rani, Muhammad Faisal
Published: (2019)

The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
by: Ismail, Noor Azlin, et al.
Published: (2012)

7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah
by: Mohd Hanafiah, Mohd Khairi
Published: (2008)