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Role of social network services (SNS) sales promotions in generating brand loyalty for chain steakhouses

This research aimed to explore the impact of social network services (SNS) sales promotions on the brand loyalty generation process by considering the role of brand attitude, awareness, service quality, experience, trust, and attachment in the chain steakhouse industry. A field survey was conducted...

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Bibliographic Details
Main Authors:	Han, Heesup, Hong, Ngoc Nguyen, Song, Hak Jun, Chua, Bee Lia, Lee, Sanghyeop, Kim, Wansoo
Format:	Article
Language:	English
Published:	Routledge 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/82046/ http://psasir.upm.edu.my/id/eprint/82046/1/Role%20of%20social%20network%20services%20.pdf

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