Profiling the segments of visitors in adventure tourism: comparison between visitors by recreational sites

Profiling the segments of visitors in adventure tourism: comparison between visitors by recreational sites

The identification and understanding of the need of the customers are important for market segmentation specifically for tourism marketers. Failure to do such would fail to address the need of adventure visitors, and consequently resulting in dissatisfaction. Hence, this study focuses on the distin...

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Bibliographic Details
Main Authors: Matthew, Nitanan Koshy, Shuib, Ahmad, Ramachandran, Sridar, Mohammad Afandi, Syamsul Herman, Kunjuraman, Velan
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2019
Online Access:http://psasir.upm.edu.my/id/eprint/81858/
http://psasir.upm.edu.my/id/eprint/81858/1/Profiling%20the%20segments%20of%20visitors%20in%20adventure%20tourism%20comparison%20between%20visitors%20by%20recreational%20sites.pdf

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