Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach

The crucial role of customers' positive experience and their subsequent word-of-mouth have been highlighted by both scholars and practitioners for all industry sectors. In response to an increasing concern of environmental sustainability and sensitivity of consumers for deteriorating environm...

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Main Authors: Nilashi, Mehrbakhsh, Ahani, Ali, Esfahani, Mohammad Dalvi, Yadegaridehkordi, Elaheh, Samad, Sarminah, Ibrahim, Othman, Mohd Sharef, Nurfadhlina, Akbari, Elnaz
Format: Article
Language:English
Published: Elsevier Ltd 2019
Online Access:http://psasir.upm.edu.my/id/eprint/81801/
http://psasir.upm.edu.my/id/eprint/81801/1/Preference%20learning%20for%20eco-friendly%20hotels.pdf
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author Nilashi, Mehrbakhsh
Ahani, Ali
Esfahani, Mohammad Dalvi
Yadegaridehkordi, Elaheh
Samad, Sarminah
Ibrahim, Othman
Mohd Sharef, Nurfadhlina
Akbari, Elnaz
author_facet Nilashi, Mehrbakhsh
Ahani, Ali
Esfahani, Mohammad Dalvi
Yadegaridehkordi, Elaheh
Samad, Sarminah
Ibrahim, Othman
Mohd Sharef, Nurfadhlina
Akbari, Elnaz
author_sort Nilashi, Mehrbakhsh
building UPM Institutional Repository
collection Online Access
description The crucial role of customers' positive experience and their subsequent word-of-mouth have been highlighted by both scholars and practitioners for all industry sectors. In response to an increasing concern of environmental sustainability and sensitivity of consumers for deteriorating environment, eco- friendly (green) products and services gained tremendous attention. TripAdvisor is increasingly known as one of the most popular e-tourism platforms. Understanding and predicting the traveler’ preferences by advanced big data analytics technology is an important task that the recommendation engine of this platform does. In this paper, we aim to develop a new soft computing method with the aid of machine learning techniques in order to find the best matching eco-friendly hotels based on the several quality factors in TripAdvisor. We develop the method using dimensionality reduction and prediction machine learning techniques to improve the scalability of prediction from the large number of users' ratings. The proposed soft computing method is evaluated on a large dataset discovered from the TripAdvisor platform. The results show that the combination of dimensionality reduction and prediction machine learning techniques is robust in processing the large number of the ratings provided by users on the features of eco-friendly hotels and predicting travelers’ choice preferences of eco-friendly hotels in TripAdvisor.
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spelling upm-818012022-12-07T01:59:00Z http://psasir.upm.edu.my/id/eprint/81801/ Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach Nilashi, Mehrbakhsh Ahani, Ali Esfahani, Mohammad Dalvi Yadegaridehkordi, Elaheh Samad, Sarminah Ibrahim, Othman Mohd Sharef, Nurfadhlina Akbari, Elnaz The crucial role of customers' positive experience and their subsequent word-of-mouth have been highlighted by both scholars and practitioners for all industry sectors. In response to an increasing concern of environmental sustainability and sensitivity of consumers for deteriorating environment, eco- friendly (green) products and services gained tremendous attention. TripAdvisor is increasingly known as one of the most popular e-tourism platforms. Understanding and predicting the traveler’ preferences by advanced big data analytics technology is an important task that the recommendation engine of this platform does. In this paper, we aim to develop a new soft computing method with the aid of machine learning techniques in order to find the best matching eco-friendly hotels based on the several quality factors in TripAdvisor. We develop the method using dimensionality reduction and prediction machine learning techniques to improve the scalability of prediction from the large number of users' ratings. The proposed soft computing method is evaluated on a large dataset discovered from the TripAdvisor platform. The results show that the combination of dimensionality reduction and prediction machine learning techniques is robust in processing the large number of the ratings provided by users on the features of eco-friendly hotels and predicting travelers’ choice preferences of eco-friendly hotels in TripAdvisor. Elsevier Ltd 2019-04-04 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/81801/1/Preference%20learning%20for%20eco-friendly%20hotels.pdf Nilashi, Mehrbakhsh and Ahani, Ali and Esfahani, Mohammad Dalvi and Yadegaridehkordi, Elaheh and Samad, Sarminah and Ibrahim, Othman and Mohd Sharef, Nurfadhlina and Akbari, Elnaz (2019) Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach. Journal of Cleaner Production, 215. pp. 767-783. ISSN 0959-6526 https://reader.elsevier.com/reader/sd/pii/S0959652619300125?token=0A4DE1A46E89F3A770B1A2036ACEE6F9B5267DC58818A8FCA246BCDD14BB1EC8C07F1EAFC6608A713F536A603352DA97&originRegion=eu-west-1&originCreation=20220919085018 10.1016/j.jclepro.2019.01.012
spellingShingle Nilashi, Mehrbakhsh
Ahani, Ali
Esfahani, Mohammad Dalvi
Yadegaridehkordi, Elaheh
Samad, Sarminah
Ibrahim, Othman
Mohd Sharef, Nurfadhlina
Akbari, Elnaz
Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
title Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
title_full Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
title_fullStr Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
title_full_unstemmed Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
title_short Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
title_sort preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach
url http://psasir.upm.edu.my/id/eprint/81801/
http://psasir.upm.edu.my/id/eprint/81801/
http://psasir.upm.edu.my/id/eprint/81801/
http://psasir.upm.edu.my/id/eprint/81801/1/Preference%20learning%20for%20eco-friendly%20hotels.pdf