The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

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The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...

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Bibliographic Details
Main Author:	Ismail, Noor Azlin
Format:	Thesis
Language:	English English
Published:	2003
Subjects:	Small business. Marketing.
Online Access:	http://psasir.upm.edu.my/id/eprint/8177/ http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf

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