The Relationship Between Strategic Roles and Performance: the Case of Multinational Corporations' Subsidiaries in Malaysia

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The Relationship Between Strategic Roles and Performance: the Case of Multinational Corporations' Subsidiaries in Malaysia

The general purpose of the study is to investigate the roles and strategic styles of multinational corporations' subsidiaries in Malaysia. Specifically, the study aims to explore the strategic roles of multinational subsidiaries with regards to local responsiveness and integration of activit...

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Bibliographic Details
Main Author:	Mustaffa, Zaidah
Format:	Thesis
Language:	English English
Published:	2003
Subjects:	International business enterprises - Malaysia. Strategic planning. Performance.
Online Access:	http://psasir.upm.edu.my/id/eprint/8174/ http://psasir.upm.edu.my/id/eprint/8174/1/GSM%20200.pdf

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