Partial least squares structural equation modeling using SmartPLS: a software review

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Partial least squares structural equation modeling using SmartPLS: a software review

In their effort to better understand consumer behavior, marketing researchers often analyze relationships between latent variables, measured by sets of observed variables. Partial least squares structural equation modeling (PLS-SEM) has become a popular tool for analyzing such relationships. Particu...

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Bibliographic Details
Main Authors:	Sarstedt, Marko, Cheah, Jun Hwa
Format:	Article
Language:	English
Published:	Springer 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/81615/ http://psasir.upm.edu.my/id/eprint/81615/1/Partial%20least%20squares%20structural%20equation%20modeling%20using%20SmartPLS%20a%20software%20review.pdf

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