The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector

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The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector

Most previous research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retai...

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Bibliographic Details
Main Author:	Che Wel, Che Aniza
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Banks and banking Relationship marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/8153/ http://psasir.upm.edu.my/id/eprint/8153/1/GSM_2001_9__.pdf

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