A Case Study on Pharma Sdn Bhd - Focusing on the Vitamin C Business

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A Case Study on Pharma Sdn Bhd - Focusing on the Vitamin C Business

In the past years, Pharma Sdn Bhd's revenue was depended on the toll manufacturing business as the major revenue contributor and over-the-counter (OTC) brands. However, the toll manufacturing contract expires in end of 1999 and the management decision was to phase out the toll manufacturing...

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Bibliographic Details
Main Author:	Alagappar, Ponmalar
Format:	Project Paper Report
Language:	English English
Published:	1999
Subjects:	Pharma Sdn Bhd. - Case studies. Vitamin C. Vitamin industry - Case studies - Malaysia.
Online Access:	http://psasir.upm.edu.my/id/eprint/8132/ http://psasir.upm.edu.my/id/eprint/8132/1/GSM_1999_13_.pdf

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