A Case Study on Puspamara Sendirian Berhad
Bearish stock market, depreciation of currency, down-sizing of companies and other economic difficulties have resulted in a violence and pure challenging bussiness environment. These factors awakened the necessity of proper and organized planning and strategy for the company's current and c...
| Main Author: | |
|---|---|
| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8131/ http://psasir.upm.edu.my/id/eprint/8131/1/GSM_1999_12_.pdf |
| _version_ | 1848840785508696064 |
|---|---|
| author | Abd Hamid, Abidullah |
| author_facet | Abd Hamid, Abidullah |
| author_sort | Abd Hamid, Abidullah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Bearish stock market, depreciation of currency, down-sizing of companies
and other economic difficulties have resulted in a violence and pure
challenging bussiness environment. These factors awakened the necessity
of proper and organized planning and strategy for the company's current
and coming survival.
Puspamara Sdn Bhd, is textile company in Petaling Jaya, managing
production of garments, apparel, design uniform and other product and
services. The company experienced a decline in profitability with a 41%
decrease from 1996. The inexistence of proper strategic goals and long-term
planning were viewed to result to the instability of the company performance
and future business continuity.
This study was done in order to derive strategic alternatives and decisions
to enable Puspamara Sdn. Bhd. to overcome the difficulties and eliminate
further unsatisfactory outcome in the future especially in the globalization
world. The study analyzed the external and internal environment and generic
the strategic alternatives using the SWOT matrix and SPACE determinants
model. |
| first_indexed | 2025-11-15T07:32:52Z |
| format | Project Paper Report |
| id | upm-8131 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:32:52Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-81312023-12-12T02:55:03Z http://psasir.upm.edu.my/id/eprint/8131/ A Case Study on Puspamara Sendirian Berhad Abd Hamid, Abidullah Bearish stock market, depreciation of currency, down-sizing of companies and other economic difficulties have resulted in a violence and pure challenging bussiness environment. These factors awakened the necessity of proper and organized planning and strategy for the company's current and coming survival. Puspamara Sdn Bhd, is textile company in Petaling Jaya, managing production of garments, apparel, design uniform and other product and services. The company experienced a decline in profitability with a 41% decrease from 1996. The inexistence of proper strategic goals and long-term planning were viewed to result to the instability of the company performance and future business continuity. This study was done in order to derive strategic alternatives and decisions to enable Puspamara Sdn. Bhd. to overcome the difficulties and eliminate further unsatisfactory outcome in the future especially in the globalization world. The study analyzed the external and internal environment and generic the strategic alternatives using the SWOT matrix and SPACE determinants model. 1999-01 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/8131/1/GSM_1999_12_.pdf Abd Hamid, Abidullah (1999) A Case Study on Puspamara Sendirian Berhad. [Project Paper Report] Puspamara Sendirian Berhad - Case studies. Industrial management - Malaysia. English |
| spellingShingle | Puspamara Sendirian Berhad - Case studies. Industrial management - Malaysia. Abd Hamid, Abidullah A Case Study on Puspamara Sendirian Berhad |
| title | A Case Study on Puspamara Sendirian Berhad |
| title_full | A Case Study on Puspamara Sendirian Berhad |
| title_fullStr | A Case Study on Puspamara Sendirian Berhad |
| title_full_unstemmed | A Case Study on Puspamara Sendirian Berhad |
| title_short | A Case Study on Puspamara Sendirian Berhad |
| title_sort | case study on puspamara sendirian berhad |
| topic | Puspamara Sendirian Berhad - Case studies. Industrial management - Malaysia. |
| url | http://psasir.upm.edu.my/id/eprint/8131/ http://psasir.upm.edu.my/id/eprint/8131/1/GSM_1999_12_.pdf |