A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad

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A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad

The after effects of Asian Currency Crisis were still lingering in the economies of South East Asia countries. The crisis begun in July 1997, however, the general insurance industry took the brunt of the economic downturn in 1998. The 1997 financial result for general insurance companies shown go...

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Bibliographic Details
Main Author:	Tang, Kwong Yin
Format:	Project Paper Report
Language:	English English
Published:	1999
Subjects:	Perdana Cigna Insurance Berhad Strategic planning - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/8126/ http://psasir.upm.edu.my/id/eprint/8126/1/GSM_1999_8_.pdf

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