A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad
The after effects of Asian Currency Crisis were still lingering in the economies of South East Asia countries. The crisis begun in July 1997, however, the general insurance industry took the brunt of the economic downturn in 1998. The 1997 financial result for general insurance companies shown go...
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Online Access: | http://psasir.upm.edu.my/id/eprint/8126/ http://psasir.upm.edu.my/id/eprint/8126/1/GSM_1999_8_.pdf |
| _version_ | 1848840784390914048 |
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| author | Tang, Kwong Yin |
| author_facet | Tang, Kwong Yin |
| author_sort | Tang, Kwong Yin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The after effects of Asian Currency Crisis were still lingering in the economies
of South East Asia countries. The crisis begun in July 1997, however, the
general insurance industry took the brunt of the economic downturn in 1998.
The 1997 financial result for general insurance companies shown good return
and potential growth in gross and net written premium, and profit for the next
financial year. Most general insurance companies including Perdana CIGNA
Insurance Berhad h ad targeted major growth in 1998. The uncertain
economic conditions dashed the company's hopes of producing the desired
results. The general insurance market or premium size had shrunk
considerable, especially, in motor insurance, as there are less new cars and
devaluation of second hand car value. Other general insurance lines like fire
was also affected as the value of properties were reduced, along with the fire
insurance premium. The general insurance companies competed among each
other to achieve growth and profitable, thus, reduction of premium occurred
as too many insurers were fighting for business. Perdana CIGNA Insurance
Berhad had a small portfolio of motor insurance, therefore, massive drop of
turnover or net written premium did not occurred. However, losses i n claims
were high and desirable growth was not achieved in 1998. Despite of the
economic downturn, companies must reorganized and planned to take on
new challenges or fight for survival as the most cost efficient and innovative
company would be able to weather out the bad economic conditions. |
| first_indexed | 2025-11-15T07:32:51Z |
| format | Project Paper Report |
| id | upm-8126 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:32:51Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-81262023-12-08T07:08:42Z http://psasir.upm.edu.my/id/eprint/8126/ A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad Tang, Kwong Yin The after effects of Asian Currency Crisis were still lingering in the economies of South East Asia countries. The crisis begun in July 1997, however, the general insurance industry took the brunt of the economic downturn in 1998. The 1997 financial result for general insurance companies shown good return and potential growth in gross and net written premium, and profit for the next financial year. Most general insurance companies including Perdana CIGNA Insurance Berhad h ad targeted major growth in 1998. The uncertain economic conditions dashed the company's hopes of producing the desired results. The general insurance market or premium size had shrunk considerable, especially, in motor insurance, as there are less new cars and devaluation of second hand car value. Other general insurance lines like fire was also affected as the value of properties were reduced, along with the fire insurance premium. The general insurance companies competed among each other to achieve growth and profitable, thus, reduction of premium occurred as too many insurers were fighting for business. Perdana CIGNA Insurance Berhad had a small portfolio of motor insurance, therefore, massive drop of turnover or net written premium did not occurred. However, losses i n claims were high and desirable growth was not achieved in 1998. Despite of the economic downturn, companies must reorganized and planned to take on new challenges or fight for survival as the most cost efficient and innovative company would be able to weather out the bad economic conditions. 1999 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/8126/1/GSM_1999_8_.pdf Tang, Kwong Yin (1999) A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad. [Project Paper Report] Perdana Cigna Insurance Berhad Strategic planning - Case studies English |
| spellingShingle | Perdana Cigna Insurance Berhad Strategic planning - Case studies Tang, Kwong Yin A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad |
| title | A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad |
| title_full | A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad |
| title_fullStr | A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad |
| title_full_unstemmed | A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad |
| title_short | A Case Study of Strategic Planning for Perdana Cigna Insurance Berhad |
| title_sort | case study of strategic planning for perdana cigna insurance berhad |
| topic | Perdana Cigna Insurance Berhad Strategic planning - Case studies |
| url | http://psasir.upm.edu.my/id/eprint/8126/ http://psasir.upm.edu.my/id/eprint/8126/1/GSM_1999_8_.pdf |