IAGE Sdn Bhd a Case Study on Strategic Planning
IA was incorporated twenty two years ago. In 1997, for the first time after it was incorporated IA revenue fell by twelve percent. (Exhibit 1). Encik Rahmat Osman (Rahmat)took over as the Managing Di rector in 1995 and he set out to realign the organization financial affairs when the 1997 finan...
| Main Author: | |
|---|---|
| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1998
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8105/ http://psasir.upm.edu.my/id/eprint/8105/1/GSM_1998_15_A.pdf |
| Summary: | IA was incorporated twenty two years ago. In 1997,
for the first time after it was incorporated IA revenue
fell by twelve percent. (Exhibit 1). Encik Rahmat Osman
(Rahmat)took over as the Managing Di rector in 1995 and he
set out to realign the organization financial affairs when
the 1997 financial result was finalized. Rahmat made a
special effort to ensure that the Executive Committee
spent sufficient time addressing strategic issues. They
held a strategy workshop, away from office. He developed a
set of ground rules for this session. First, there were
not to be extension of the monthly, formal executive
committee meeting,so no conformance matters would be
raised, indeed no executive decisions would be taken
during the workshop. Second, efforts were made beforehand
to provide relevant data on the strategic environment of
the business I on the customer and competitors as well as
the economic, political and social expectation. Third, an external facilitator was used to allow the MD and all
executive committee to participate in the discussion. The facilitator then guided the workshop,ensuring everyone
contributed, that issues were pursued to the necessary
depth and that, finally, a list of action points was
prepared. |
|---|