Climate change awareness and solar energy adoption of household

As climate change issues continue to gain prevalence, consumers are exposed daily to messages encouraging themto green their behaviours, whether through making home improvements, driving less, or purchasing environmentally friendly products. In spite of this encouragement and an aw...

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Main Authors: Zainudin, Norzalina, Md Jusoh, Zuroni, Zainalaludin, Zumilah, Osman, Syuhaily, Nordin, Nurnaddia, Paim, Laily, Ramasamya, Abinasan
Format: Article
Language:English
Published: NADIA 2019
Online Access:http://psasir.upm.edu.my/id/eprint/80940/
http://psasir.upm.edu.my/id/eprint/80940/1/CLIMATE.pdf
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author Zainudin, Norzalina
Md Jusoh, Zuroni
Zainalaludin, Zumilah
Osman, Syuhaily
Nordin, Nurnaddia
Paim, Laily
Ramasamya, Abinasan
author_facet Zainudin, Norzalina
Md Jusoh, Zuroni
Zainalaludin, Zumilah
Osman, Syuhaily
Nordin, Nurnaddia
Paim, Laily
Ramasamya, Abinasan
author_sort Zainudin, Norzalina
building UPM Institutional Repository
collection Online Access
description As climate change issues continue to gain prevalence, consumers are exposed daily to messages encouraging themto green their behaviours, whether through making home improvements, driving less, or purchasing environmentally friendly products. In spite of this encouragement and an awareness of climate change and other environmental issues, many consumers still do not adopt environmentally friendly behaviours. Specifically in terms of green energy adoption, while consumers might acknowledge of climate change issues, many do not take the steps to adopt energy from renewable source such solar photovoltaic. Finding waysto bridge the gap between environmental awareness and behaviour change is critical in increasing the adoption of environmentally sustainable behaviours, including purchases of solar PV products. A total of 153 face to face interviewed questionnaires were distributed to urban Malaysian household in Selangor, Malaysia. Through survey experiment, this capstone explored consumers’ evaluations of solar energy photovoltaic through net energy metering program, text indicating that the product was environmentally friendly and effective. The findings of this research indicate that consumers more positively evaluate solar energy over non-renewable energy sources. This understanding of the connections between environmental consciousness and green purchasing provides insight for bridging the gap between environmental awareness and behaviour change of household.
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spelling upm-809402020-10-14T21:52:42Z http://psasir.upm.edu.my/id/eprint/80940/ Climate change awareness and solar energy adoption of household Zainudin, Norzalina Md Jusoh, Zuroni Zainalaludin, Zumilah Osman, Syuhaily Nordin, Nurnaddia Paim, Laily Ramasamya, Abinasan As climate change issues continue to gain prevalence, consumers are exposed daily to messages encouraging themto green their behaviours, whether through making home improvements, driving less, or purchasing environmentally friendly products. In spite of this encouragement and an awareness of climate change and other environmental issues, many consumers still do not adopt environmentally friendly behaviours. Specifically in terms of green energy adoption, while consumers might acknowledge of climate change issues, many do not take the steps to adopt energy from renewable source such solar photovoltaic. Finding waysto bridge the gap between environmental awareness and behaviour change is critical in increasing the adoption of environmentally sustainable behaviours, including purchases of solar PV products. A total of 153 face to face interviewed questionnaires were distributed to urban Malaysian household in Selangor, Malaysia. Through survey experiment, this capstone explored consumers’ evaluations of solar energy photovoltaic through net energy metering program, text indicating that the product was environmentally friendly and effective. The findings of this research indicate that consumers more positively evaluate solar energy over non-renewable energy sources. This understanding of the connections between environmental consciousness and green purchasing provides insight for bridging the gap between environmental awareness and behaviour change of household. NADIA 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/80940/1/CLIMATE.pdf Zainudin, Norzalina and Md Jusoh, Zuroni and Zainalaludin, Zumilah and Osman, Syuhaily and Nordin, Nurnaddia and Paim, Laily and Ramasamya, Abinasan (2019) Climate change awareness and solar energy adoption of household. International Journal of Advanced Science and Technology, 28 (8s). pp. 357-363. ISSN 2005-4238; ESSN: 2207-6360 http://sersc.org/journals/index.php/IJAST/article/view/893/778
spellingShingle Zainudin, Norzalina
Md Jusoh, Zuroni
Zainalaludin, Zumilah
Osman, Syuhaily
Nordin, Nurnaddia
Paim, Laily
Ramasamya, Abinasan
Climate change awareness and solar energy adoption of household
title Climate change awareness and solar energy adoption of household
title_full Climate change awareness and solar energy adoption of household
title_fullStr Climate change awareness and solar energy adoption of household
title_full_unstemmed Climate change awareness and solar energy adoption of household
title_short Climate change awareness and solar energy adoption of household
title_sort climate change awareness and solar energy adoption of household
url http://psasir.upm.edu.my/id/eprint/80940/
http://psasir.upm.edu.my/id/eprint/80940/
http://psasir.upm.edu.my/id/eprint/80940/1/CLIMATE.pdf