Chairmans statement of a Malaysian public university: a critical discourse analysis
This paper introduces and illustrates an interdisciplinary approach in analysing written and spoken texts via a critical discourse analysis (CDA) that provides researchers with a choice of resources to analyse corporate narrative documents to be more systematic and detailed from a linguistic perspec...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Inspired Network
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80882/ http://psasir.upm.edu.my/id/eprint/80882/1/CHAIRMAN.pdf |
| _version_ | 1848858972969238528 |
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| author | Man, Nurafiq Inani Abdullah, Zulhamri Mohd Hassan, Nurul Ain Tamam, Ezhar |
| author_facet | Man, Nurafiq Inani Abdullah, Zulhamri Mohd Hassan, Nurul Ain Tamam, Ezhar |
| author_sort | Man, Nurafiq Inani |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper introduces and illustrates an interdisciplinary approach in analysing written and spoken texts via a critical discourse analysis (CDA) that provides researchers with a choice of resources to analyse corporate narrative documents to be more systematic and detailed from a linguistic perspective. CDA addresses how the content and linguistic features of texts influence and are influenced by the context of text production, distribution, reception and adaptation, and also by the wider socio-economic context in which texts are embedded. The analysis applies Fairclough’s (2003, 2006) Dialectic-Relational Approach from the
chairman’s statement of a Malaysian public university. The aim of the analysis is to discover the grammatical devices that are used to represent an organisation’s activities and the ways in which they may obfuscate social agency (impersonalisation) and to assess entities, social actors and social events (evaluation). The paper provides an insight on how the management uses linguistic and semiotic devices strategically to achieve a variety of economic and political goals through their corporate narrative. |
| first_indexed | 2025-11-15T12:21:57Z |
| format | Article |
| id | upm-80882 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:21:57Z |
| publishDate | 2019 |
| publisher | Academic Inspired Network |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-808822020-10-15T13:18:39Z http://psasir.upm.edu.my/id/eprint/80882/ Chairmans statement of a Malaysian public university: a critical discourse analysis Man, Nurafiq Inani Abdullah, Zulhamri Mohd Hassan, Nurul Ain Tamam, Ezhar This paper introduces and illustrates an interdisciplinary approach in analysing written and spoken texts via a critical discourse analysis (CDA) that provides researchers with a choice of resources to analyse corporate narrative documents to be more systematic and detailed from a linguistic perspective. CDA addresses how the content and linguistic features of texts influence and are influenced by the context of text production, distribution, reception and adaptation, and also by the wider socio-economic context in which texts are embedded. The analysis applies Fairclough’s (2003, 2006) Dialectic-Relational Approach from the chairman’s statement of a Malaysian public university. The aim of the analysis is to discover the grammatical devices that are used to represent an organisation’s activities and the ways in which they may obfuscate social agency (impersonalisation) and to assess entities, social actors and social events (evaluation). The paper provides an insight on how the management uses linguistic and semiotic devices strategically to achieve a variety of economic and political goals through their corporate narrative. Academic Inspired Network 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/80882/1/CHAIRMAN.pdf Man, Nurafiq Inani and Abdullah, Zulhamri and Mohd Hassan, Nurul Ain and Tamam, Ezhar (2019) Chairmans statement of a Malaysian public university: a critical discourse analysis. International Journal of Accounting, Finance and Business, 4 (19). pp. 31-43. ISSN 0128-1844 http://www.ijafb.com/PDF/IJAFB-2019-19-06-04.pdf |
| spellingShingle | Man, Nurafiq Inani Abdullah, Zulhamri Mohd Hassan, Nurul Ain Tamam, Ezhar Chairmans statement of a Malaysian public university: a critical discourse analysis |
| title | Chairmans statement of a Malaysian public university: a critical discourse analysis |
| title_full | Chairmans statement of a Malaysian public university: a critical discourse analysis |
| title_fullStr | Chairmans statement of a Malaysian public university: a critical discourse analysis |
| title_full_unstemmed | Chairmans statement of a Malaysian public university: a critical discourse analysis |
| title_short | Chairmans statement of a Malaysian public university: a critical discourse analysis |
| title_sort | chairmans statement of a malaysian public university: a critical discourse analysis |
| url | http://psasir.upm.edu.my/id/eprint/80882/ http://psasir.upm.edu.my/id/eprint/80882/ http://psasir.upm.edu.my/id/eprint/80882/1/CHAIRMAN.pdf |