Can restaurant revenue management work with menu analysis?

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Can restaurant revenue management work with menu analysis?

Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identif...

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Bibliographic Details
Main Authors:	Lai, Jack Hao Bin, Ab Karim, Muhammad Shahrim, Krauss, Steven Eric, Che Ishak, Farah Adibah
Format:	Article
Language:	English
Published:	Palgrave Macmillan 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80853/ http://psasir.upm.edu.my/id/eprint/80853/1/MENU.pdf

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